The international perfume company Sergio Nero has been a distributor in Russia and the CIS countries of the popular French brands. For many years, Sergio Nero has been collaborating with renowned companies such as Evaflor, Corania, Jeanne Arthes and etc. and in 2019 became the representative of two more French perfume companies Ulric de Varens and Cofinluxe.   The strategic goals of the company are to promote high-quality European perfumes in the Russian market and develop own brands.   The history of the Sergio Nero brand began in 1998 with the creation of premium perfumes in France. Russian stage of development of the perfume brand Sergio Nero in the mass market segment began in 2008.   Today Sergio Nero brand is a perfumery in the style of casual. All perfume lines are created with the focus on free style, simplicity of perception, universality of use in all cases of life, while emphasizing individual elegance.   The company Sergio Nero is rightfully considered an expert in the development and distribution of perfumes in the mass-market and mastige categories.
The company has a network of 120 regional distributors, works with 70 regional chain stores. Sergio Nero is constantly developing relations with federal retail chains such as Auchan, Lenta, Magnit Cosmetics, HyperGlobus, Smile of the Rainbow, etc. Active online distribution is being carried out on market places: Wildberries, Ozon, Beru.
World-class product quality
Digital marketing (promotion in social networks and market places)
A wide range of over 300 items
Products under the brand name Sergio Nero are manufactured in Russia and France. Fragrances are created by leading perfume houses from Germany, Switzerland, France, Italy.
Since 2002 Sergio Nero has been a member of the Perfume Club of Russia and annually receives the highest FiFi award - “Perfume Oscar”.